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Unleash
Growth.

Transformation is not a one-time event, but a continuous journey of adaptation and optimization. Leaders who champion a growth mindset and empower their teams to learn and evolve will navigate this journey most effectively.

The Value Creation Journey.

Our ultimate objective is to cultivate “Value Champions” or “Enablers” within your organization. These individuals will serve as catalysts for driving market-leading growth and profitability.

Your “Value Champions” will embark on a three-stage journey of Value Creation.

PHASE
01

Value creation principles relevant for your business.

Develop a value map, analyze value flow, and gain insight into globally proven value creation concepts.

TOTAL WORKSHOP SESSIONS: 3

What happens during Phase 1?

 

During Phase 1, your leaders will engage in a productive discussion regarding your current value chain and the key drivers of value creation that should be considered during their decision-making process. Additionally, they will have the opportunity to learn and apply some of the best global practices in business transformation.

The end goals are:

 

  • Establish company’s value chain and how the value flows within the chain.
  • Gain a clear understanding of the key value drivers in your organization.
  • Good to Great Principles: Learn key value creation principles and cultural ingredients adopted by some of the most successful fortune 500 companies.
  • Learn to evaluate your business model and how you could accelerate value creation in your organization.
  • Finally, your leaders will learn about the significance of personal relationships and how a ‘heart powered’ approach could be an important catalyst for business transformation.

PHASE

02

Optimize & maximize value for your customers.

Enhance the customer experience and value proposition by leveraging all relevant business strategies.

TOTAL WORKSHOP SESSIONS: 5

What happens during Phase 2?

 

In Phase 2, your leaders will actively engage in implementing a variety of strategies and tactics to enhance & maximize your company’s value proposition for customers.

The end goals are:

 

  • Learn how ‘Good to Great’ and ‘Heart Powered’ business principles could be actively implemented while dealing with both external and internal challenges and opportunities facing your organization.
  • Analyse your company’s customer touchpoints and establish key initiatives that will help bridge gap versus your key benchmark competitors and how you may establish a market leading position.
  • Learn and pursue ‘customer centric’ approach while shaping your implementation plans around key business levers – technology, operations, commercial, human capital, etc.

PHASE

03

Translate customer value to optimal growth & profitability.

Translate Customer Value into Profitable Growth, while ensuring sustainable coexistence.

TOTAL WORKSHOP SESSIONS: 4

What happens during Phase 3?

 

During Phase 3, your leaders will be actively involved in learning and implementing a variety of proven business principles to effectively translate customer value into successful and market-leading financial outcomes.

The end goals are:

 

  • Learn how your leaders could accomplish commercial excellence through the appropriate use of right processes, systems and tools.
  • How to effectively price your products and services using market and value driven principles.
  • How your leaders could effectively leverage on the key finanial levers in optimizing growth and profitability.
  • Learn about the key building blocks in realizing sustainability for from the perspective of both internal and external stakeholders.

Initiation
Process.

Explore our comprehensive process designed to ensure maximum impact and alignment with your goals.

 

Our journey begins with a Pre-Workshop Assessment, continues through an immersive Value Workshop, includes a strategic CEO Briefing, and concludes with a thorough Implementation Review.

Pre Workshop
Assessment

Preliminary assessment of the company’s standing as perceived by the management team members and Value Champions.

Value
Workshop

2 Days Workshop on each value module / building block.

 

Facilitate development of actions to support value creation.

CEO
Briefing

The company’s staff / Value Champions, will present a detailed blueprint outlining specific actions and steps for implementation.

Implementation
Review

Project review and monitoring.

 

Assessment on the impact & benefits from the value initiatives.

Iterative
Process.

We follow a continuous iterative process that enhances operational efficiency with each cycle.

 

Our cyclical approach allows for ongoing improvement and refinement of our organizational operations.

Value Champions

We deliver:

 

  • Globally proven best practices & insights.
  • Assess & provide feedback on your current position & capabilities on key value levers.
  • Coach your qualified specialists to pursue a structured approach towards maximizing growth & profitability.
  • Engage with your team members / Value Champions.

Your Organisation

You realize:

 

  • Value champions will establish focus value initiatives across a range of functions in alignment with your company’s vision.
  • Execute those initiatives in most appropriate and objective manner.
  • Drive market leading growth.

Our
Team.

Meet our team of seasoned professionals, experts in the field of business transformations.

 

With years of hands-on experience and authorship of industry-leading books, they bring unparalleled knowledge and insight to drive your organization’s success and growth.

Rajeeb Chowdhury

PROGRAM LEADER

20 years of consulting experience & C-Level experience. With a focus on growth and profitability, he helps businesses in the Middle East achieve market-leading results through proven strategies, process improvement, and business transformation. Utilizing
global best practices and proven technological solutions, Rajeeb empowers companies to unlock their full potential.

Monique Blokzyl

AUTHOR / SPEAKER

For nearly 2 decades, she’s empowered entrepreneurs, speakers and executives to elevate their message and build globally thriving businesses through Heart Powered Business’s proven framework. With a simple yet powerful mantra: Speak up. Scale up. Impact the World. Monique helps you amplify your voice, craft impactful products, giving you the freedom to make a global impact.

Dr. David Paul

AUTHOR / SPEAKER

He has over 25 years of experience working with senior executives in various sectors to improve worklife balance, communication, and company culture. David is an expert in complex organizational change, leadership, and mindfulness. He uses the latest neuroscience research to help organizations thrive in a volatile world. David lectures globally and has written a book on work-life balance.

Peter Heredia

AUTHOR / SPEAKER

An illustrious 28-year career across diverse industries, excelling as a sales professional worldwide and residing in the GCC for over 25 years. For the past 15 years, he’s been a pivotal figure at MaxSale Solutions, focusing on enhancing sales effectiveness. Peter’s expertise extends to writing, coaching on TV, educating in MBA programs, and delivering engaging corporate workshops.

Let's
Talk.

Ready to transform your business? Reach out to us today!

 

Our expert team is here to answer your questions and guide you through our comprehensive business transformation program.

 

Let’s start your journey to success together.

PROGRAM OVERVIEW

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PROGRAM OVERVIEW
ABOUT US
CONTACT

01

Value Realization & Mapping

In the final module, leaders will conduct a comprehensive review of the key achievements and progress made across all value levers explored throughout the program. This reflective session will enable participants to assess the effectiveness of their strategies and initiatives, identifying successes and areas for further optimization.

Leaders will be guided in defining the next phase of their value creation journey, establishing a roadmap for continued growth and operational excellence in the upcoming cycle. By integrating insights from the entire program, this module empowers leaders to set ambitious yet actionable goals that drive sustainable performance, ensuring their organization is well-positioned to elevate value creation and maintain a competitive edge in the future.

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12

Sustainability Levers

As sustainability becomes a critical global business disruptor, organizations are undergoing transformative changes to align their operations with environmental, social, and governance (ESG) objectives. To remain competitive and achieve positive, measurable impacts, businesses require leaders equipped with the strategic acumen to drive and measure ESG initiatives effectively.

 

This module provides participants with the tools and frameworks necessary to develop and refine their company’s sustainability strategy. Leaders will explore how to prioritize ESG goals and integrate them into business operations, ensuring long-term value creation. Through actionable insights and industry best practices, this program empowers leaders to lead the charge in sustainable growth, fostering a culture of responsibility while delivering measurable financial and societal outcomes.

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11

Financial Levers

This module focuses on the critical financial metrics that leaders must assess and monitor in their pursuit of organizational success. Participants will gain insights into industry-specific financial principles, tailored to their company’s operating model, providing them with a solid foundation for strategic financial decision-making.

 

Leaders will be guided to identify and prioritize actions within their respective functions and business units, ensuring alignment with overall financial objectives. By applying a data-driven approach, this program equips leaders with the tools to drive financial performance, optimize resource allocation, and achieve sustainable growth. The result is a comprehensive understanding of financial stewardship that empowers leaders to make informed decisions that directly contribute to the organization’s long-term profitability and success.

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07

Operational Excellence Drivers

In this module, leaders will critically re-evaluate their customer needs, establishing targeted operational strategies and tactical approaches to address these needs effectively. Business leaders from both front-line and support functions will engage with globally recognized frameworks and best practices, equipping them with actionable insights to enhance customer value and drive organizational excellence.

 

By exploring proven methodologies, participants will learn to align operational initiatives with customer expectations, ensuring a cohesive approach that maximizes value across the customer journey. This program enables leaders to integrate a customer-centric focus into their strategic planning, fostering a culture of continuous improvement and delivering sustainable impact for both customers and the organization.

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10

Pricing & Yield Levers

Developing a market-leading customer value proposition often requires substantial investments in talent, systems, operational infrastructure, and other critical resources. While sales excellence levers can drive growth in volume and revenue, achieving target profitability hinges on implementing effective pricing strategies. This module guides leaders in understanding the strategic importance of pricing and yield management levers, equipping them with globally recognized methodologies to optimize growth and profitability.

 

Participants will explore advanced pricing frameworks and best practices for yield optimization, ensuring that pricing strategies align with market conditions and organizational goals. This program empowers leaders to drive sustainable profit margins by establishing pricing as a strategic pillar, enhancing their ability to capture and deliver value in highly competitive markets.

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09

Sales Excellence Levers​

In this module, leaders will conduct an in-depth review of the organization’s existing sales excellence levers, identifying critical areas for enhancement to drive growth and profitability. Participants will evaluate key gaps within the sales development process, training, segmentation, and sales tools, discussing strategic solutions to strengthen each area.

 

Through structured analysis, leaders will establish actionable steps to optimize sales effectiveness, aligning initiatives with broader business objectives. This program empowers leaders with a comprehensive framework for refining sales processes and resources, fostering a high-performance sales culture that contributes directly to sustained revenue growth and competitive advantage in the marketplace.

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06

Customer Excellence Drivers

This module is designed to instill a customer-centric culture within the organization’s leadership team, positioning customer focus as a central driver of strategic decision-making. Leaders will engage in a structured, analytical approach to identifying and prioritizing high-impact strategies that deliver a differentiated, market-leading customer value proposition.

 

By exploring best practices and innovative frameworks, participants will gain insights into aligning their teams and resources to meet evolving customer expectations, driving sustained loyalty and competitive advantage. This program empowers leaders to shape a proactive, customer-focused organization that excels in delivering exceptional value, transforming customer experience into a core element of business success and long-term growth.

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08

Technology Levers

Building on established operational and customer excellence drivers, this module introduces leaders to innovative approaches for adopting cutting-edge technology solutions aligned with industry trends. Leaders will explore a range of technology options, evaluating them through both commercial and customer-centric lenses to ensure strategic alignment with organizational goals.

 

Participants will gain insights into selecting and implementing agile, impactful technologies that enhance responsiveness, efficiency, and customer satisfaction. This program equips leaders with the knowledge to drive technology integration that supports growth, scalability, and long-term competitive advantage, enabling the organization to remain adaptable and ahead in a rapidly evolving market landscape.

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05

Human Capital Levers

This module guides leaders in adopting a comprehensive approach to optimizing organizational human capital for enhanced growth and profitability. Leaders will evaluate the current state of their organization’s talent resources through a structured, data-driven feedback process, identifying strengths and critical challenges within the human capital framework.

 

Through targeted analysis, participants will address these challenges to cultivate a high-performance culture centered on innovation, collaboration, and strategic value creation. By fostering a cohesive and agile workforce, leaders will be equipped to drive organizational effectiveness, aligning team capabilities with the company’s growth objectives. This program empowers leaders to strategically leverage human capital as a core asset, promoting a sustainable competitive advantage and a resilient, future-ready organization.

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04

Market Drivers

To drive impactful value creation, today’s leaders must expertly assess key levers tied to market dynamics, competitive pressures, and evolving customer needs. This module equips leaders across both front-line and support functions with a strategic lens to align their priorities with the external environment, ensuring that investments, talent, resources, processes, and tools are optimized for maximum impact.

 

Through a focused, outward-looking approach, participants will develop the skills to identify and prioritize high-impact initiatives that drive sustainable growth and resilience. This program empowers leaders to make informed, data-driven decisions that enhance competitive advantage, delivering organizational value that aligns with the market landscape and meets customer expectations, while fostering agility and adaptability in response to industry changes.

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03

Heart Powered Principles

Building on the analytical foundations established in Modules 1 and 2, Module 3 introduces a transformative, human-centered approach to value creation. This segment emphasizes the power of empathy, trust, and authentic connection in fostering sustained business success. Leaders will explore straightforward yet impactful strategies to build and maintain enduring trust and productive relationships across key stakeholders, including customers, employees, suppliers, investors, and the broader community.

 

This module is designed to equip leaders with the skills to effectively influence organizational behavior and decision-making through empathy-driven leadership. Participants will gain insights into cultivating a values-aligned culture that supports growth, resilience, and profitability, enabling them to drive strategic impact through a balanced blend of analytical rigor and relational intelligence.

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01

Value Mapping

In this module, participants will engage in an immersive workshop designed to refine their expertise in analyzing the industry-specific business value chain. Leaders will explore the essential value drivers across various components of the chain, enabling a nuanced understanding of both value creation and erosion. Through a structured methodology, participants will sharpen their ability to prioritize strategically within their business units or functions, maximizing value delivery across the organization.

This module equips leaders with the skills to shape comprehensive strategies and actionable initiatives that establish a market-leading value proposition for customers. By fostering a holistic approach, this program empowers business leaders to make insightful, value-driven decisions that align with overarching organizational objectives, thus enhancing long-term competitive advantage.

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02

Good to Great Principles

This module delves into the transformational principles of Jim Collins’ seminal work, Good to Great, which examines how select organizations achieved sustained excellence through rigorous analysis of 28 companies over 30 years. Participants will engage in a strategic review of these foundational business principles, contextualizing them to their own organizations and market landscapes.

 

The module encourages leaders to explore actionable insights for elevating organizational performance, with a focus on strategic alignment, disciplined execution, and value-driven leadership. By integrating these proven methodologies, leaders will develop a blueprint for creating market-leading value propositions that drive competitive advantage. This program equips participants with practical frameworks for operationalizing excellence, fostering an enduring impact on business success and positioning their organization at the forefront of industry innovation.

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